CELEBRITY
Gruchnęło w środku nocy. Nie żyje ceniony polski muzyk. Był przyjacielem Niemena
Ten nagłówek jest mocno clickbaitowy (8/10).
Dlaczego?
„Gruchnęło w środku nocy” – emocjonalny zwrot mający wywołać szok i poczucie nagłości.
„Nie żyje ceniony polski muzyk” – celowo nie podaje nazwiska, aby zmusić do kliknięcia.
„Był przyjacielem Niemena” – wykorzystuje rozpoznawalność Czesław Niemen do zwiększenia zainteresowania.
Najważniejsza informacja (kto zmarł) została ukryta do treści artykułu, co jest typową cechą clickbaitu.
Gdyby nagłówek brzmiał np. „Nie żyje [imię i nazwisko muzyka], przyjaciel Czesława Niemena”, byłby znacznie mniej clickbaitowy.
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