CELEBRITY
Milioner, który tonie w długach!? To on randkował z Joanną Krupą
Nagłówek „Milioner, który tonie w długach. To on randkował z Joanną Krupą” ma wyraźnie clickbaitowy charakter.
Wykorzystuje kilka typowych zabiegów:
Sensacyjne sformułowanie „tonie w długach” ma wzbudzić silne emocje, choć bez przeczytania artykułu nie wiadomo, jak poważna jest sytuacja finansowa tej osoby.
Zaimek „to on” celowo ukrywa tożsamość bohatera, zmuszając odbiorcę do kliknięcia, by dowiedzieć się, o kogo chodzi.
Odwołanie do Joanny Krupy ma przyciągnąć uwagę znanym nazwiskiem, nawet jeśli głównym tematem artykułu są problemy finansowe innej osoby.
W efekcie tytuł buduje ciekawość poprzez niedopowiedzenie i emocjonalny język, zamiast przekazać najważniejszą informację wprost, co jest charakterystyczną cechą clickbaitu.
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