CELEBRITY
Tajemniczy samolot rozbił się podczas lądowania. Chmura ognia, wstrząsające nagranie!
Ten nagłówek jest bardzo clickbaitowy – około 8/10.
Dlaczego?
„Tajemniczy samolot” buduje sztuczną zagadkę i zachęca do kliknięcia, zamiast od razu wyjaśnić, o jaki samolot chodzi.
„Chmura ognia” to bardzo obrazowe, emocjonalne określenie mające wywołać szok.
„Wstrząsające nagranie” jest typowym zwrotem clickbaitowym odwołującym się do silnych emocji.
Nagłówek skupia się bardziej na sensacji niż na konkretnych faktach dotyczących zdarzenia.
Mimo to zawiera informację o samym zdarzeniu (rozbicie podczas lądowania), więc nie jest całkowicie pusty informacyjnie. Bardziej neutralna wersja mogłaby brzmieć:
„Samolot rozbił się podczas lądowania. Opublikowano nagranie zdarzenia”.
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